Choosing a Reliable AutoResponder is Critical

by admin on January 9, 2010

Email Marketing $19/Month!

 

Whatever else you do with your site, you will also use it to build lists (which is why you’re reading this guide). This means you’ll need an autoresponder.

An autoresponder is a tool that will allow you to create mailing lists, manage member subscriptions, avoid spam complaints, and test and track campaign results.

Autoresponders are invaluable tools for all list owners; and as a new list-builder, you will want to become intimately familiar with how they work.

Let’s start with the basics.

Selecting an Autoresponder Service

When it comes to selecting an autoresponder service, you have several choices. I personally recommend that you select http://www.aweber.com.  However, there are many other good options, including  another autoreponder called GetResponse.

If you select Aweber, you can simply follow these steps to create your list:

1. Start by clicking “do this step” under “Enter a List Name.”

2. Fill in the list name, list description, and any other required information.

3. Create the list and then begin editing the confirmation email. When you first create the list, your confirmation email will say something generic. You should change this to say something reflective of your business.

4. If you have a sequence of presales or follow up emails, add each of these to the sequence for your new list, paying careful attention to the amount of days between each email.

Once you’ve finished setting up your autoresponder, you’ll want to use Aweber to generate a form that you can use to capture information from visitors. At a minimum, you’ll want your form to capture email addresses. You may also want it to capture first names, so that you can use a macro to insert names into email subject lines.

All in all, AWeber is very responsive to your questions, they offer excellent tutorials on how to do just about everything, and there is just a ton of things you can do with their system.  The best for list building and newsletter delivery.  They will even give you tips on how to improve what you are doing.   Plus free webinars.  The best service on the web!

Thomas
AWeber info here

 

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